How SKRRR.agency took Gipfel International to Amazon US and drove 1500% year-over-year sales growth

SKRRR.agency supported the launch and growth of Amazon US for Gipfel International, an international premium kitchenware brand. The goal was ambitious: not just to open a new channel, but to reach strong category positions quickly and prove the business case.

Challenge

Launch and scale Amazon US for an international premium cookware brand by defining strategy, assortment, marketing, operational processes, and a working growth model.

What we did

We analyzed the market and assortment, built a data-driven USP for Amazon, and developed a growth system combining Amazon SEO, PPC, influencer marketing, and A+ content. At the same time, we coordinated a cross-functional team of 10+ specialists and built the foundation for expansion into other markets.

Result

Amazon US was launched from scratch and grew to Best Seller status. The project reached payback in 4 months and delivered 1500% year-over-year sales growth. One of the products ranked #1 in New Releases and achieved Best Seller status in Home & Kitchen. Organic sales grew to 60% of total revenue, and the brand strengthened its presence in Canada, Mexico, and the UAE.

Why it matters

This case shows that strong Amazon growth is created by a system: positioning, SEO, PPC, content, and operational coordination must work together.

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