How SKRRR.agency helped Gosha Rubchinskiy launch 3 e-commerce channels in under 90 days

For Gosha Rubchinskiy, an internationally recognized fashion brand, SKRRR.agency built a DTC ecosystem from scratch and prepared an operating model that could later be handed over to the internal team for further scaling.

Challenge

Launch the brand’s DTC ecosystem from the ground up and create an operating model that could support long-term growth.

What we did

We launched three sales channels: an international Shopify store, a local website for the Russian market, and a marketplace presence. At the same time, we helped build the operating e-commerce team and synchronized the work of 30+ specialists across e-commerce, web development, support, logistics, fulfillment, product, marketing, legal, and creative.

Result

All three channels were launched in under 90 days. The brand generated mid-six-figure revenue in USD in the very first month of sales and built a cross-border logistics infrastructure with delivery to 100+ countries. After launch, the internal team received a ready-to-scale operating model.

Why it matters

This case shows that a fast e-commerce launch for a fashion brand is not just about the website. Processes, team structure, logistics, and a controllable operating model all need to be built in parallel.

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