How SKRRR.agency strengthened e-commerce and digital marketing for a premium wine & spirits retailer in the UK

SKRRR.agency supported the e-commerce and digital marketing development of an international premium retailer in the Fine Wine & Spirits category. The goal was not only to grow online sales, but to rebuild channels, CRM, analytics, and operational processes so the business could scale sustainably and with stronger margin control.

Challenge

Strengthen the company’s e-commerce and digital marketing function across sales growth, profitability, CRM, email, paid traffic, analytics, SEO, and operating model.

What we did

SKRRR.agency reworked the CRM logic, migrated email marketing to Klaviyo, strengthened performance marketing, helped scale Google Ads, and launched additional acquisition channels including Meta Ads and Bing. In parallel, we set up e-commerce analytics, management reporting, and supported the business’s digital transformation, including its move toward Shopify.

Result

The client achieved sustainable double-digit growth in online sales and profit, significantly increased the revenue contribution of email marketing, improved analytics visibility, and reduced part of its cost base through process and role optimization across internal teams and external partners.

Why it matters

This case reflects a mature e-commerce approach: growth is created not by one advertising channel, but by the coordinated work of CRM, email, paid media, analytics, and operations.

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