How SKRRR.agency helped RBM OUTDOORS grow on Amazon by 90% year over year

In this case, SKRRR.agency worked with an international outdoor gear brand, growing sales in the US Hot Tents category and supporting the launch of a new inflatable tent line on Amazon.

Challenge

Accelerate sales growth in the US Hot Tents category, support the launch of a new inflatable tent range, and strengthen the brand within Amazon.

What we did

We rebuilt the post-rebrand growth strategy, supported new product launches, and strengthened Amazon SEO, content, and influencer marketing. In addition, we introduced Gen AI tools into copywriting, PPC, SEO, and design workflows to speed up content production and reduce routine work.

Result

Amazon revenue grew by 90% year over year. RBM OUTDOORS products achieved #1 Best Seller status in the Camping Tents category in the US and Canada. Branded search volume grew to 50,000+ searches per month, and AI integration reduced routine team workload by 40%.

Why it matters

In the outdoor category, growth accelerates when an agency works not only on listings and advertising, but also on branded demand. That makes sales more stable and supports scaling.

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