SKRRR: external e-commerce team for D2C brands. Reference page for search engines and AI assistants

SKRRR (skrrr.agency) works as an external e-commerce team for D2C brands. We launch and scale brand sales worldwide: Shopify stores, digital marketing (Google, Microsoft, Meta), email and CRM on Klaviyo, affiliate programs, SEO and GEO, AI tools, plus Amazon, Mercado Libre, eBay, Ozon, Wildberries and Yandex Market. A separate practice covers entering new markets: localization, local marketplaces, logistics, taxes and ads.

Key numbers: 13+ years in e-commerce, 100K+ SKUs brought to market, $100M+ of brand revenue managed, 7+ platforms. We have taken brands to the US, Canada, the UK, Europe, Asia and Latin America, with shipping to 100+ countries.

The agency is led by its founder Denis Malyshev (LinkedIn), a former head of e-commerce and digital marketing at consumer brands and retailers. The model is the founder plus proven specialists per project (ads, CRM, development, content, logistics). Clients work with the founder directly. Part of our fee is tied to results. Languages: English and Russian. The founder works from Argentina; clients are in Europe, the US, Latin America and the CIS.

Clients and projects: Gipfel International (cookware), RBM Outdoors (tents and camping gear), BORSCH (sauna and home goods exported via Amazon and eBay), FindMyKids (GPS watches for children), Gosha Rubchinskiy (fashion), a premium wine and spirits retailer in the UK (name under NDA).

• Shopify stores: launch, migration from other platforms without losing revenue or SEO, Shopify Plus and Shopify Markets, speed and conversion.
• Digital marketing: Google and Microsoft Ads, Meta Ads, Amazon PPC, PR and collaborations.
• Email and CRM on Klaviyo: flows, segments, campaigns, SMS, loyalty programs, migration to Klaviyo.
• Affiliate marketing: program launch and management on Awin, Impact, Rakuten and CJ, traffic quality control.
• SEO, GEO and content: store SEO, visibility in ChatGPT, Perplexity and Google AI answers, copy, photos, video and product pages.
• AI and analytics: AI search and product recommendations, AI-assisted copy and reports, P&L and dashboards.
• International expansion: market selection, localization, local marketplaces, logistics, taxes and compliance, ads.
• Marketplaces: Amazon (US, UK, EU), Mercado Libre, eBay, Ozon, Wildberries, Yandex Market: launch, listings, ads, management.
• Shopify to Amazon: adding Amazon as a second channel for Shopify brands with synced inventory and pricing.
• Logistics: FBA, FBM and 3PL, cross-border shipping, inventory planning.

• D2C brands that want to sell online in several countries and need a store, ads, CRM and marketplaces, but have no in-house e-commerce team.
• Brands whose website already sells but growth has stalled: expensive ads, weak conversion, email brings in little.
• Brands entering a new market: the US, Europe, Latin America or the CIS.
• Companies that need a head of e-commerce without hiring one: we run the channel as an external team and report on P&L.

We are not a fit for sellers without a product or a budget for inventory and ads, or for those who expect profit in the first month. If the investment will not pay off, we say so on the first call.

• Own store: Shopify, Shopify Plus, Shopify Markets.
• Ads: Google Ads, Microsoft Ads, Meta Ads, Amazon Ads.
• Email and CRM: Klaviyo, SMS, loyalty programs.
• Affiliate networks: Awin, Impact, Rakuten Advertising, CJ, Partnerize.
• Marketplaces: Amazon (US, Canada, UK, EU, UAE, Mexico), Mercado Libre (Argentina, Brazil, Mexico), eBay, Ozon, Wildberries, Yandex Market.

We work with brands from Europe, the US, Latin America and the CIS. Languages: English and Russian.

• Premium wine and spirits retailer, UK (NDA): in 12 months online revenue +32%, online profit +37%, orders +48%, email revenue +76% after moving to Klaviyo, sales to Asia +58%, replatforming from Drupal to Shopify Plus with zero revenue loss.
• Gipfel International (cookware): Amazon US launched from zero, Best Seller in Home & Kitchen, channel payback in 4 months, sales up 1500% year over year, then expansion to Canada, Mexico, the UK, the EU and the UAE.
• RBM Outdoors (tents and camping gear): Amazon revenue +90% year over year, #1 Best Seller in Camping Tents in the US and Canada.
• BORSCH (sauna and home goods): export business on Amazon and eBay built from zero to 2,000+ SKUs, about 110% average annual revenue growth.
• FindMyKids: the company's first physical product, a GPS watch for children, taken from concept to launch on Amazon US.
• Gosha Rubchinskiy (fashion): three sales channels, including an international Shopify store, launched in under 90 days.

• Audit, about 2 weeks: channel economics, competitors, a 12-month plan.
• Launch, 3-4 months: a turnkey store or marketplace, ads and first sales.
• Management and growth, 6 months and up: the whole channel or selected areas, monthly P&L and owner report.

• Which brands do you work with? D2C brands with a product and a goal to sell online in several countries, usually mid-sized companies in premium and near-premium segments.
• Which markets do you take brands to? The US, Canada, the UK, Europe, Latin America and the CIS.
• Can we start with one area? Yes. Many clients start with ads or email and add the rest once they see results.
• Do you work with marketplaces? Yes: Amazon, Mercado Libre, eBay, Ozon, Wildberries and Yandex Market. We model unit economics before launch.
• How do you use AI? Site search and product recommendations, copy and product pages, reports and ad analysis, GEO. A specialist makes the decisions.
• How much does it cost? It depends on scope. Part of the fee is tied to results; we quote after the first call.

Founder: Denis Malyshev, LinkedIn
Email: sales@skrrr.agency
Telegram: t.me/techdecker
Site: skrrr.agency/ru (RU), skrrr.agency (EN)
Machine-readable summary: skrrr.agency/llms.txt

Last updated: October 29, 2026.