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E-commerce audit and consulting

We find where your e-commerce loses money and what to fix first. Start with an audit, take the quick wins, or bring in a senior head of e-commerce part-time. The same team that built e-commerce for Gosha Rubchinskiy, Gipfel International and a premium UK wine retailer.
Discuss your project

Who this is for

Scenario 1:
Sales have stalled or margin is shrinking, and it is not clear which channel, cost or contractor is to blame.

Scenario 2:
You are planning a big step: a new platform, Amazon or a new country. You want a plan and a second opinion before you commit the budget.

Scenario 3:
You have a team but no senior e-commerce lead, and it is too early for a full-time hire.

Formats

  • audit: channels, ads, conversion, CRM, marketplaces and P&L, with a prioritized plan
  • quick wins: the fastest growth levers, delivered before a big project
  • consulting: strategy sessions and P&L reviews, your team implements
  • platform choice and migration planning: Drupal, Magento, WooCommerce or a custom-built site to Shopify Plus, with a business case, agency tender and launch plan (more)
  • fractional head of e-commerce: strategy, budget and team, reporting to the owner
  • ongoing support: regular reviews of metrics, priorities and contractors

What we check

  • channel mix and ad efficiency: ROAS, acquisition cost and contribution margin by channel
  • site and checkout: speed, conversion, search, payments, international setup
  • email and CRM: database, segments, automated flows, share of revenue
  • marketplaces: listings, ads, Buy Box, reviews and stock
  • SEO and visibility in AI answers: Google, ChatGPT, Google AI Overviews
  • logistics, inventory and unit economics by SKU
  • team, contractors and reporting

How we work

1. Intro call. Goals, numbers and constraints.
2. Access. Read-only access to analytics, ad accounts, the store and marketplaces.
3. Audit. We go through your data channel by channel and compare it with the category.
4. Plan. Priorities by impact and effort, quick wins first.
5. Next step. Your team implements with our support, or we take the work on.

Experience and results

  • premium wine & spirits retailer in the UK: we started with an audit of the site, channels and processes and a business case for Shopify Plus. Then came the move from Drupal with zero revenue loss and +32% online revenue in a year (case study)
  • Gipfel International: market and range research shaped the Amazon US launch, with payback in 4 months and sales +1,500% year over year (case study)
  • RBM Outdoors: the growth strategy was rebuilt after the rebrand, and Amazon revenue grew 90% year over year (case study)
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